http://www.jonrestaino.com/work daily 1.0 2020-06-22 https://images.squarespace-cdn.com/content/v1/56410fa7e4b0b1278341de95/1552395221241-3ADTAIOCAPM29PMMHCDI/4As_Stratfest_2018_Margarita_Corporan-629.jpg Work Caught. Either explaining or chewing, not sure. I do both well. 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Only do. https://images.squarespace-cdn.com/content/v1/56410fa7e4b0b1278341de95/1551831086521-YN78TV17KSEGAST9RV0B/Screen+Shot+2019-03-05+at+7.10.56+PM.png Work https://images.squarespace-cdn.com/content/v1/56410fa7e4b0b1278341de95/1551831084728-A2OZYMXLBV43IWZRSA39/Screen+Shot+2019-03-05+at+7.10.43+PM.png Work https://images.squarespace-cdn.com/content/v1/56410fa7e4b0b1278341de95/1551830920467-6XZIN3P7TF2MVCX7UUC5/Screen+Shot+2019-03-05+at+7.07.49+PM.png Work https://images.squarespace-cdn.com/content/v1/56410fa7e4b0b1278341de95/1551837902235-R5R7W918402PK5WSTIEZ/Screen+Shot+2019-03-05+at+8.59.37+PM.png Work https://images.squarespace-cdn.com/content/v1/56410fa7e4b0b1278341de95/1551837900381-K7VOC7ZO22N2D14HU4CB/Screen+Shot+2019-03-05+at+8.59.44+PM.png Work https://images.squarespace-cdn.com/content/v1/56410fa7e4b0b1278341de95/1551837900624-IJKJYRFJU3AMXWIB0QTG/Screen+Shot+2019-03-05+at+8.59.51+PM.png Work https://images.squarespace-cdn.com/content/v1/56410fa7e4b0b1278341de95/1551837901045-JFR7VE71952FB1EW1OA1/Screen+Shot+2019-03-05+at+9.00.00+PM.png Work https://images.squarespace-cdn.com/content/v1/56410fa7e4b0b1278341de95/1551837901461-JJQHETURTI5IPW8893P2/Screen+Shot+2019-03-05+at+9.00.06+PM.png Work https://images.squarespace-cdn.com/content/v1/56410fa7e4b0b1278341de95/1551837902087-RGIAGDLX3QI3XVVCTI3O/Screen+Shot+2019-03-05+at+9.00.13+PM.png Work https://images.squarespace-cdn.com/content/v1/56410fa7e4b0b1278341de95/1551837480686-FQVLNFAK78NXJ32B9XU7/TED_SW.jpg Work https://images.squarespace-cdn.com/content/v1/56410fa7e4b0b1278341de95/1551662190624-E8EABN7N08R49TOHKSE0/Screen+Shot+2019-03-03+at+8.10.32+PM.png Work https://images.squarespace-cdn.com/content/v1/56410fa7e4b0b1278341de95/1551662375641-AF2ZQHR0H8DGV2T5ECIU/Screen+Shot+2019-03-03+at+8.18.17+PM.png Work https://images.squarespace-cdn.com/content/v1/56410fa7e4b0b1278341de95/1551662375643-LIVDMK3L8753S0MD0DFG/Screen+Shot+2019-03-03+at+8.18.33+PM.png Work https://images.squarespace-cdn.com/content/v1/56410fa7e4b0b1278341de95/1551662376065-QWJY2T8JT092LD5D0GKS/Screen+Shot+2019-03-03+at+8.19.10+PM.png Work https://images.squarespace-cdn.com/content/v1/56410fa7e4b0b1278341de95/1551661343745-KKAIOQR3ZPALEUD3ZCX5/SoundWear_016_HR_CMYK.jpg Work Hands free. Ears free. 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https://images.squarespace-cdn.com/content/v1/56410fa7e4b0b1278341de95/1561482614757-LN99HQXBCIC9RV5YVSD4/Screen+Shot+2019-06-25+at+1.09.21+PM.png Work https://images.squarespace-cdn.com/content/v1/56410fa7e4b0b1278341de95/1561482615127-OK4FN0CVAQB8G12QIVCP/Screen+Shot+2019-06-25+at+1.09.31+PM.png Work https://images.squarespace-cdn.com/content/v1/56410fa7e4b0b1278341de95/1561497118560-V11G5AKDIA8MIVBJ4QU9/image-asset.png Work https://images.squarespace-cdn.com/content/v1/56410fa7e4b0b1278341de95/1592253676183-MK7MGFSCCL8Y0H2BKNYS/Screen%2BShot%2B2020-06-15%2Bat%2B4.39.11%2BPM.jpg Work Framework to show how the insights would be used throughout the content creation. https://images.squarespace-cdn.com/content/v1/56410fa7e4b0b1278341de95/1592254462214-JY7PCK14CBCT7Q8OU3C9/Screen%2BShot%2B2020-06-15%2Bat%2B4.48.36%2BPM.jpg Work Establishing principles, tactics, and metrics. https://images.squarespace-cdn.com/content/v1/56410fa7e4b0b1278341de95/1592253983516-CU40H36S3RYNLK7S6NXP/Screen%2BShot%2B2020-06-04%2Bat%2B3.28.07%2BPM.jpg Work Objectives and which audience to target to achieve the goal. https://images.squarespace-cdn.com/content/v1/56410fa7e4b0b1278341de95/1591298324789-NQCO2YHVJUOIHK7JUO5K/City+Year+Effort Work https://images.squarespace-cdn.com/content/v1/56410fa7e4b0b1278341de95/1592254585269-FNF94VWKKRKFYVML4QQB/Screen+Shot+2020-06-15+at+4.48.55+PM.png Work https://images.squarespace-cdn.com/content/v1/56410fa7e4b0b1278341de95/1592254585563-FTIYCVO30YBNVQUSE0ZS/Screen+Shot+2020-06-15+at+4.49.02+PM.png Work https://images.squarespace-cdn.com/content/v1/56410fa7e4b0b1278341de95/1592254586627-7OP7VI30S5N1LBPOZELI/Screen+Shot+2020-06-15+at+4.49.12+PM.png Work https://images.squarespace-cdn.com/content/v1/56410fa7e4b0b1278341de95/1592254661207-ZWHMJ9OZ25FG1CU63CEE/Screen+Shot+2020-06-15+at+4.57.19+PM.png Work https://images.squarespace-cdn.com/content/v1/56410fa7e4b0b1278341de95/1592254587581-5II3TP8M304V28V1R12Z/Screen+Shot+2020-06-15+at+4.49.42+PM.png Work https://images.squarespace-cdn.com/content/v1/56410fa7e4b0b1278341de95/1592254595370-3QNDMH9FW7WHSJW7HAUK/Screen+Shot+2020-06-15+at+4.50.32+PM.png Work https://images.squarespace-cdn.com/content/v1/56410fa7e4b0b1278341de95/1592254593629-BOG5KOZZEMNOY0N4HNQX/Screen+Shot+2020-06-15+at+4.50.03+PM.png Work https://images.squarespace-cdn.com/content/v1/56410fa7e4b0b1278341de95/1592254596297-W50J334N4YO16CGUFL1T/Screen+Shot+2020-06-15+at+4.50.40+PM.png Work https://images.squarespace-cdn.com/content/v1/56410fa7e4b0b1278341de95/1592254591303-N56Y75M6KDNLZRKXQZUY/Screen+Shot+2020-06-15+at+4.49.56+PM.png Work https://images.squarespace-cdn.com/content/v1/56410fa7e4b0b1278341de95/1592254660223-YNCGGUX3TOY6ZTZDP8TV/Screen+Shot+2020-06-15+at+4.57.25+PM.png Work https://images.squarespace-cdn.com/content/v1/56410fa7e4b0b1278341de95/1592254590979-KOZT8BQ42VLJFHR8PH3P/Screen+Shot+2020-06-15+at+4.49.49+PM.png Work https://images.squarespace-cdn.com/content/v1/56410fa7e4b0b1278341de95/1590600925260-DC21EOKAUSPRTVYWFVOE/SimpleTire%2BBrand%2BArchitecture Work Revamped brand architecture https://images.squarespace-cdn.com/content/v1/56410fa7e4b0b1278341de95/1590600116570-YVRQHV2ME8XUX8C5KL3T/Product+Prototype Work Prototype user flow design. Click to expand. https://images.squarespace-cdn.com/content/v1/56410fa7e4b0b1278341de95/1590600482605-664G2QOVMIARQOF8FIUF/Mapping+Exercise Work Stakeholder brand and communication pillar mapping exercise leading to content strategy and tone. https://images.squarespace-cdn.com/content/v1/56410fa7e4b0b1278341de95/1590601323430-9K72W4XT4721H0XY9SBJ/Consumer+Journey+Mapping Work Mapping the experience with areas of opportunity. Click to dig in. https://images.squarespace-cdn.com/content/v1/56410fa7e4b0b1278341de95/1590597363690-ZTR4L9XK698ODJ0K6GKG/Crossing+the+Chasm Work Technology has revolutionized shopping experiences. It can do the same for tires. https://images.squarespace-cdn.com/content/v1/56410fa7e4b0b1278341de95/1592257028850-P8CMOA9M8YJ3GGWAKSUZ/Screen+Shot+2020-06-15+at+5.28.31+PM+%282%29.png Work Separate audiences had different levels of industrial tech maturity, security experience, and buying influence. Credit Bill Goff for tons of support. https://images.squarespace-cdn.com/content/v1/56410fa7e4b0b1278341de95/1592256781598-CEMRNX6AT9T6WRBUE8VT/Screen%2BShot%2B2020-06-15%2Bat%2B5.28.52%2BPM%2B%25282%2529.jpg Work Dragos brand architecture framework https://images.squarespace-cdn.com/content/v1/56410fa7e4b0b1278341de95/1592257811580-A9OITS6BYFF6RZYB7U0Q/Screen+Shot+2020-06-15+at+5.35.42+PM+%282%29.png Work Campaign timing, asset usage, and media objectives used as a singular reference. https://images.squarespace-cdn.com/content/v1/56410fa7e4b0b1278341de95/1592257211286-QZCJZK6R54C47V4YRPO7/Screen+Shot+2020-06-15+at+5.38.54+PM+%282%29.png Work Messaging and Communications Architecture. To meet levels of knowledge, we adjusted message to actively teach people how to save the world. https://images.squarespace-cdn.com/content/v1/56410fa7e4b0b1278341de95/1590627867902-78KYCZK5031QRGIE5638/Challengers+for+space+on+the+shelf Work Challengers for space on the shelf. https://images.squarespace-cdn.com/content/v1/56410fa7e4b0b1278341de95/1590522692191-K87TDFKA9QS00VCKJD3Q/Screen+Shot+2020-05-26+at+3.50.01+PM+%282%29.png Work Current shopping experience with verbatim from our shopper interviews. https://images.squarespace-cdn.com/content/v1/56410fa7e4b0b1278341de95/1590521203329-BGSHOBGL3IAVOEV1SWKW/florian-olivo-5d4EhqeV0Og-unsplash.jpg Work Kicks on kicks on kicks https://images.squarespace-cdn.com/content/v1/56410fa7e4b0b1278341de95/1590522196515-4L7R4G0Q4JZ1DETZN046/complex-sneakers-fabolous.png Work Sneakers are a statement. They say something about ‘me’. https://images.squarespace-cdn.com/content/v1/56410fa7e4b0b1278341de95/1590523097706-UW869SJVHL5YV4LAUBBH/Screen+Shot+2020-05-26+at+3.55.49+PM+%282%29.png Work https://images.squarespace-cdn.com/content/v1/56410fa7e4b0b1278341de95/1590523097732-BULA9B6UVA7PDCHRU3O4/Screen+Shot+2020-05-26+at+3.55.53+PM+%282%29.png Work https://images.squarespace-cdn.com/content/v1/56410fa7e4b0b1278341de95/1590523102547-9JMUN1VWA092UWM5HYNT/Screen+Shot+2020-05-26+at+3.55.57+PM+%282%29.png Work https://images.squarespace-cdn.com/content/v1/56410fa7e4b0b1278341de95/1590522738763-C4GK87010UMF792SCZ7P/Screen+Shot+2020-05-26+at+3.51.46+PM+%282%29.png Work Our guiding brand persona after research. https://images.squarespace-cdn.com/content/v1/56410fa7e4b0b1278341de95/1590521179232-ZU36EA2FCS7B2YRF8YSN/Footlocker.jpeg Work The choices of Foot Locker https://images.squarespace-cdn.com/content/v1/56410fa7e4b0b1278341de95/1551656613166-DFUC0YG18CCWBXY94V7Q/_G8A0287.jpg Work https://images.squarespace-cdn.com/content/v1/56410fa7e4b0b1278341de95/1551656945337-BWCC96SPT0AUXXMKX6MP/Mark+header.JPG Work https://images.squarespace-cdn.com/content/v1/56410fa7e4b0b1278341de95/1551663787268-MS2E4N5J43HOMSWIRF4P/JSW00362.jpg Work https://images.squarespace-cdn.com/content/v1/56410fa7e4b0b1278341de95/1551719932397-RV6IN7UI0AF3XM90DOQG/QC35_Christensen_170117_876_1920x1280.jpg Work https://images.squarespace-cdn.com/content/v1/56410fa7e4b0b1278341de95/1551836895775-CMR36HAJADY4EADSFWFS/matt-botsford-197870.jpg Work https://images.squarespace-cdn.com/content/v1/56410fa7e4b0b1278341de95/1551838045101-YKZIN593BEUZZSQDQCRN/Screen+Shot+2019-03-05+at+9.07.06+PM.png Work https://images.squarespace-cdn.com/content/v1/56410fa7e4b0b1278341de95/1551838440806-17BRTMJNGEQ5IFAKF818/new_comp.jpg Work https://images.squarespace-cdn.com/content/v1/56410fa7e4b0b1278341de95/1551838639625-P1T93D9CBZC11D9PN1UI/952138070.jpg.0.jpg Work https://images.squarespace-cdn.com/content/v1/56410fa7e4b0b1278341de95/1551889034094-7F18IAC7G261PJKD3GV4/alexander-dummer-150646.jpg Work https://images.squarespace-cdn.com/content/v1/56410fa7e4b0b1278341de95/1551902376043-H9ZQ1CXQ6SJV0IEKIZWS/feliperizo-co-heart-made-1094856-unsplash.jpg Work https://images.squarespace-cdn.com/content/v1/56410fa7e4b0b1278341de95/1551994061368-ULE5JSOQWQ2LXQFPWKB7/DrvRdIhWkAEovwU.jpg Work https://images.squarespace-cdn.com/content/v1/56410fa7e4b0b1278341de95/1552436416649-CDM9XLVY15LLENJUIYNB/vice-og.png Work https://images.squarespace-cdn.com/content/v1/56410fa7e4b0b1278341de95/1552660393813-2ZXS9LUHG0UH6P5OTJU3/2016_cadillac_ct6-pic-4011251930481165246-1600x1200.jpeg Work https://images.squarespace-cdn.com/content/v1/56410fa7e4b0b1278341de95/1558487083738-AU1POB7E21YYFOUM2QWO/conver.jpeg Work https://images.squarespace-cdn.com/content/v1/56410fa7e4b0b1278341de95/1561425854231-VP4RF4WV8WW8PUDZPUFU/nqobile-vundla-690644-unsplash.jpg Work https://images.squarespace-cdn.com/content/v1/56410fa7e4b0b1278341de95/1590601798002-7II2J7UYM946W4TC2UD6/markus-spiske-P_g460Kq5Rc-unsplash.jpg Work https://images.squarespace-cdn.com/content/v1/56410fa7e4b0b1278341de95/1590601884703-271HV1XDSTBG1IJ4D8KF/ashkan-forouzani-lqTDTCiedDA-unsplash.jpg Work https://images.squarespace-cdn.com/content/v1/56410fa7e4b0b1278341de95/1591297551429-E3R12Q1O4RJO0BDNRDLA/12995135315_218d69d16d_k.jpg Work https://images.squarespace-cdn.com/content/v1/56410fa7e4b0b1278341de95/1592255935372-N05WI8PJXSGMD8Z2ALHF/dragos+with+tagline.jpg Work http://www.jonrestaino.com/about daily 0.75 2020-06-02 https://images.squarespace-cdn.com/content/v1/56410fa7e4b0b1278341de95/1590433836881-398L4GTGCQVY2N2GG7G0/Jon+012620200296.jpg About Why so serious? http://www.jonrestaino.com/connect daily 0.75 2020-05-28